St. John Jacksonville, FL
Retail store is a place for people shopping, it is an ordinary place that customers would like to go in the normal day. The interior plays an important role in a retail store that not only can show the characteristic of a brand, but also can attract more customers to come. The mission is to create a retail store that highlights the brand’s value and style while attracting customers.
Client & Users

Kate Spade New York is an American luxury fashion design house founded in January 1993 by Kate and Andy Spade. Kate Spade is a global life and style house filled with handbags, of course. Also clothes, shoes, jewelry, home décor, tech accessories and so many other things that people use every day. It’s these founding principles that define its unique style. The style is synonymous with joy. It is popular in New York with its simple and smart shape, bright and bold colors and a lively and interesting life attitude. It expresses the girl’s inner beauty and fearlessness in the future with bold and vibrant colors.

This perspective is from the main entrance of the whole retail store. The entire retail space can be divided into three parts: left, middle, right. Both left and right area are shelves and displays for bags, clothes or shoes. In the middle part, there is a big infinity shape of display.
The infinity shape of display is the main part of the entire retail area.

 This semi-circle mainly for putting Kate spade’s bags on the glass shelves. There is a round shape chair on the center of the infinity display.

This piece of furniture is placed in the middle of the retail area.

This shelves mainly for putting Kate spade’s bags and on the other two side, there are cloth hangers for hanging clothes. There are two rectangle displays for putting bags on the top.

This piece of furniture is placed on the left side of the retail area.

This perspective is from the middle left part of the entire retail area. There is an infinity shape of display in front of the check out and also face to the secondary entrance. There is a stair next to the check out which leads to the second floor where is a fitting room.
This perspective is from the secondary entrance. Going through the secondary entrance, there is a half infinity shape display. The suspended ceiling with many layers of circle which fits the display. The brand name “Kate Spade” suspended from ceiling that customers can see it when they come into the store. There is a custom furniture shelves on the left.
This furniture is combined with three layers of  shelves for bags and the heart hollow partition on the each side.

This piece of furniture is placed on the right side of the retail area, it is near the secondary entrance.

This perspective is from main entrance of the right side to look at the retail area. On the right side, there are some shelves that mainly for display bags. The front part of the entire retail area is majority as bags area. There is a big half infinity shape display right in front of the primary entrance.

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